Last Updated: 19 August, 2025
This Cookie Policy explains how Cricbuzz Platforms Limited and Times Internet (UK) Limited d/b/a “Cricbuzz” (“Company”, “we”, “us”, or “our”) uses cookies and similar technologies on our website and our products (“Services”). This Cookie Policy explains what these technologies are and why we use them, as well as your rights to manage your preferences.
This Cookie Policy should be read in conjunction with our Privacy Notice (Cricbuzz Platforms Limited) and Privacy Notice (Times Internet (UK) Limited). If you have any questions or concerns about the Cookie Policy or its implementation, please contact us at [email protected] or as otherwise described in our Privacy Notice.
Cookies. A cookie is a text file containing a string of characters that is sent to your device when you visit a website. When you visit a website again, the cookie allows the website to recognize your browser. We use cookies to learn and track how you access and use the Services, including when and how users visit the Services and how popular particular Service pages are and aren’t. We also use cookies to recognize users of the Services, to help display information on the Services, and to improve your enjoyment and the usefulness of the Services, for example, by remembering and displaying certain information about you.
Cookies may store user preferences and other information. The Services may use both cookies that we implement (“first-party” cookies) and cookies implemented by our service providers, suppliers and other third parties (“third-party” cookies). “First-party” cookies allow your browser to interact with the actual website that you are visiting, whereas “third-party” cookies allow your browser to interact with third-party websites, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. Our suppliers may use “third-party” cookies and tracking technologies to track users of our Services across the Internet to understand how those users get to the Services and for the analytics purposes disclosed in our Privacy Notice (Cricbuzz Platforms Limited) and Privacy Notice (Times Internet (UK) Limited).
Session Storage. Session storage is a feature of your web browser that allows our Services to temporarily store data on your device while you are actively using them. Such data is deleted as soon as you close your browser or navigate away from our Services. The Services may use session storage to improve your experience and ensure that certain information is readily available during your browsing session.
Other Tracking Technologies: The Services use a variety of tracking technologies, including web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). Web beacons are tiny graphics with unique identifiers that function similar to how cookies function but, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Cookie management tools provided by your browser will not remove, and cannot be used to manage, Flash cookies. Click here for information on how to manage Flash cookies. Pixel tags can be placed on websites or within emails to track your interactions with those websites and when emails are opened.
SDKs. We use certain third-party SDKs, that are embedded into our applications (apps), to provide and optimize our Services. To check the names of the third-party SDKs we currently embed, the types of information collected, and the purpose of collection and use, and change your preferences, please check the widget of our consent management platform (CMP) placed on the bottom of this page. If you are on the website, please click this link to access the CMP. If you have questions about the collection of your personal information by the third parties through the SDKs, please refer to their privacy policies.
We may use or work with third parties including our business partners and service providers who use mobile SDKs to collect information, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with Services. A mobile SDK is akin to the mobile app version of the pixel tag or beacon discussed above. We may use this technology, for example, to analyze how you interact with the content and ads and to enable analytics or other features through mobile devices.
This Cookie Policy refers to all these technologies collectively as “cookies.”
We use cookies for several reasons:
To Operate Our Website and Provide Our Services. Some cookies are required for technical reasons in order for our Services to operate, and we refer to these as “essential” cookies. For example, cookies may help us to distinguish you from other users of our Services for the purposes of helping you navigate between pages efficiently, remembering your preferences and enabling functionality.
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting. We may also use cookies or participate in advertising networks and related advertising services that are managed and provided by third-party advertising service providers, advertising agencies, technology vendors, and research firms, including Google Ads, advertising services provided by Meta (sometimes referred to the Meta “tracking pixel”), and advertising services provided by TikTok (sometimes referred to as TikTok Pixels). These services collect information about your visits to and interactions with the Services and other websites and use such information to target advertisements for goods and services and to display advertisements on other websites. The information collected may be associated with your personal information.
Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables them to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.”
We describe our use of third-party service providers for purposes of advertising in the “Do We Serve Targeted Advertising” section below.
We, our service providers, and our advertising partners automatically log information about an individual’s interactions with our Services, such as:
Device data, including your computer or mobile device operating system type and version number, manufacturer and model, device identifier, browser type, screen resolution, Internet Protocol (IP) address, general location information such as city, state or geographic area; and
Online activity data, including the website you visited before browsing to our Services, information about your use of and actions on the Services, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.
A cookie can either be a “session” cookie or a “persistent” cookie. We use both persistent cookies and session cookies. Session cookies exist only for so long as you are visiting the applicable website. Session cookies are typically deleted or removed when you exit or quit your browser application. Persistent cookies exist for a set period of time, for example one week. Each time you visit a website that has implemented a persistent cookie, that cookie will remain active until its predetermined expiration date. You can also manually delete persistent cookies as discussed below.
The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of cookies used, the types of information collected by those cookies, and the purposes for which that information are used are described below. We may combine information collected by cookies with other personal information.
Operationally necessary cookies (also called essential cookies).
These are cookies that are required for the operation of the Services. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of the Services to make use of its functions. Without these cookies, features and services you have requested will not be able to be provided.
Functional cookies.
These cookies allow us to offer you enhanced functionality when accessing or using the Services. This may include to remembering choices you make, for example, remembering your preferences or settings, remembering if you reacted to something on or through the Services so that you are not asked to react to it again, remembering if you have used any feature of the Services before, and enabling social media components. If functional cookies are disabled, various functions of the Services may be unavailable to you or may not work the way you want them to.
Performance cookies (also called analytical cookies).
These cookies assess the performance of the Services, including as part of our analytic practices to help us understand how visitors use and interact with the Services, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way our websites work and provide a better, personalized user experience.
Advertising or targeted cookies.
These cookies record your visits to the Services, the pages you visit on our websites, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. Company and its third-party advertising platforms or networks may use this information to make the Services and its content more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed above). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe, http://www.allaboutcookies.org, and http://www.youronlinechoices.com.
For more information about cookies, including about advertising cookies and your choices regarding cookies, we suggest you visit the following websites: https://www.consumer.ftc.gov/articles/0042-online-tracking; http://www.allaboutcookies.org; and http://www.youronlinechoices.eu.
As discussed above, we use third-party service providers and advertising partners who serve cookies on your computer or mobile device to serve advertising through our Services. The Services use third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Services, including when you visit the Services, URLs of the websites that you visit prior to visiting the Services and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. These technologies provide data on how visitors use websites and allow websites to serve personalized advertisements. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Services’ structure and content.
Our advertising service providers may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
You can manage how we or third-party providers collect, use, and share your non-essential cookies and similar technologies by clicking “Manage Preferences.”
You can also limit online tracking by:
Blocking Cookies In Your Browser. You may delete or disable cookies through your browser settings. However, you should keep in mind that deleting or disabling cookies may lead to inconvenience while using our website that would not have happened if you consented to the use of cookies. Most browsers automatically accept cookies by default but allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete previously stored cookies. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website. You can disable or limit cookies but doing so may impact your use and enjoyment of the Services and other websites. For example, the Services may not be able to be personalized for you, may no longer capture or remember your preferences or other choices you have made on the Services in the past, and may not remember your name or contact information or other information you have entered using the Services, and our website may not recognize the device(s) you use to access the Services. On the following links, you’ll find information about how to delete or disable cookies from your browser settings:
For more information about cookies, including about advertising cookies and your choices regarding cookies, we suggest you visit the following websites: https://www.consumer.ftc.gov/articles/0042-online-tracking; http://www.allaboutcookies.org; and http://www.youronlinechoices.eu.
Blocking advertising ID use in your mobile settings. Your mobile device settings can provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
Using Privacy Plug-ins or Browsers. You can block our website from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers.
Advertising Industry Opt-out Tools. To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program.
Platform Opt-outs. Some of our advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising. For example, you can see Google’s opt-out features here.
Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.
Do Not Track. Some Internet browsers can be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
You can see/change your consent by clicking here.
We may change this Cookie Policy at any time. That may happen due to changes in cookie regulations, changes in our website, or another reason. We will notify you of any material changes to this Cookie Policy prior to the changes becoming effective by posting the changes on this page and providing a more prominent notice with on-site or email notifications. Ensure to check out this Cookie Policy regularly to stay updated for any changes.